Sunday 15 April 2012

One Year of Blogging

As many of you know, I have been blogging off and on for over a year. Because I cannot remember what I've written about in the past, I just put together a list of all my blogs. It occurred to me that you might find it useful to look at too.

Here are the topics in order from the most recent to the earliest.


How to turn difficult customers into raving fans
The knife-edge we live on
Customers are outraged and managers delusional
8 Lessons form a winner
How easy do you make it for your customers?
Is the customer always right?
It’s not complicated
Unhappy customers threaten profits
Some key differences
Ask and learn
You don’t want customers
Are your "eyes" too close together?
Today I fired my insurance broker
Could I please buy something?
Customers as learners
Rising expectations
Businesses must dramatically improve the way they look after their customers
It’s not rocket science
It’s just common sense
Customer Service is a matter of personal choice
Now here’s an interesting thought
The laws of customer retention
Turn your customers into Believers
The power of a simple single idea
More evidence loyalty programmes need improving
Effective Managers know the power of repetition
How do your customers react to your actions?
Business is the activity of creating value
Your employees could sabotage your promotions
New World is New Zealand’s best supermarket for customer service
What business are you really in?
Around the world customers expect more but think they are getting less
Marketers don’t understand women
Word of mouth is the strongest influence on where customers shop
Make it easy for your customers to talk to you
Many loyalty programmes are ineffective
How to turn a good customer experience into a great one

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