The difference between the service you deliver and the service your customers get is what you do.
The difference between the service your teams deliver and the service you want them to deliver is how you treat them.
The difference between the service you think you deliver and the service you actually deliver is your customer.
The difference between service and wasted effort is what your customer needs.
The difference between you and your competitor is the value you deliver to your customers.
Can you think of any other key differences?
Email them to me: ian@ianbrooks.com
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