If someone asked you what business you are in, what would you answer? I'd suggest you think of yourself as being in the customer business. Not the customer service business, the customer business. After all, the only way you will succeed in business is to attract, sell to and retain customers. There is no other way. Perhaps you are thinking that anyone who is in business could say that. Well, you'd be right! They could and they should because like you, the only way to succeed is to get customers, make money from them and keep them coming back for more.
If that all sounds a bit crazy, answer this question: What percentage of your profits come from your customers? Or this one: If you are not losing money or borrowing money to expand, what percentage of your total revenue comes from you customers? If you are an employee or team member, ask yourself these three questions: Who pays your wages? Who do you work for? Who's the boss?
Once you've answered those questions, you'll understand why you are in the customer business!
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