Here are the topics in order from the most recent to the earliest.
How to turn difficult
customers into raving fans
The knife-edge we live on
Customers are outraged and
managers delusional
8 Lessons form a winner
How easy do you make it for
your customers?
Is the customer always
right?
It’s not complicated
Unhappy customers threaten
profits
Some key differences
Ask and learn
You don’t want customers
Are your "eyes" too close
together?
Today I fired my insurance
broker
Could I please buy something?
Customers as learners
Rising expectations
Businesses must dramatically
improve the way they look after their customers
It’s not rocket science
It’s just common sense
Customer Service is a matter
of personal choice
Now here’s an interesting
thought
The laws of customer
retention
Turn your customers into
Believers
The power of a simple single
idea
More evidence loyalty
programmes need improving
Effective Managers know the
power of repetition
How do your customers react
to your actions?
Business is the activity of
creating value
Your employees could
sabotage your promotions
New World is New Zealand’s
best supermarket for customer service
What business are you really
in?
Around the world customers
expect more but think they are getting less
Marketers don’t understand
women
Word of mouth is the
strongest influence on where customers shop
Make it easy for your
customers to talk to you
Many loyalty programmes are
ineffective
How to turn a good customer
experience into a great one
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