Why do we insist on making price the main issue?
I shopped for a gift for my niece the other day and the first place the salesperson took me was to the sales counter. I gave absolutely no signals that price was a consideration in this purchase.
I am a Type 2 Diabetic and yesterday I went to a Chemist to ask if a certain medication had any side effects. The drug is not covered by the government so it would cost me about $110 a month. The chemist tried to persuade me that I would be better off taking insulin instead of paying for the pills. Does she really think I would prefer to stick myself with a needle twice a day in order to save less than $4?
Do your staff make price the main issue - even when it's not one for your customers?
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