Effective Managers Know the Power of Repetition

Managers who deliberately repeat themselves are more effective at getting things done according to research done by Professors Tsedal Neeley (Harvard Business School) and Paul Leonardi (Northwestern University). Neeley and Leonardi headed a team who followed 13 managers in six companies for more than 250 hours, recording every communication the managers sent and received. The researchers found that managers who sent the same message two or more times moved their projects along faster and more smoothly.