In the January, 2011 issue of the Harvard Business Review, Utpal Dholakia, Associate professor of business at Rice University, said his research shows that if team members do not support promotional offers, customers have a bad experience and the company gets no long-term benefit from the promotion. Employees may not be happy with the promotion because they do not believe it is a good deal or because of the extra work they have to do as a result of the promotion.
What do you do to make sure team members believe in and actively support your promotions?
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