Nearly half (49 percent) of all loyalty program members never or rarely take advantage of the benefits of the programme they belong to when shopping online, and 78 percent said easy access to loyalty memberships would make them more inclined to use those privileges online, according to new research from ACI Worldwide, reported in a recent issue of CRM Magazine.
Many people say they simply don’t have the wallet space to efficiently use rewards cards, says Rob Seward, senior industry marketing manager at ACI. He suggests retailers consider consolidating loyalty programs onto a single device such as a smart card or mobile app.
The study also found 52 percent of American consumers would prefer a single card that could hold all their memberships, 33%s said they would prefer to have a consolidated key chain, while 17 percent advocated a mobile app that could access all their customer retail loyalty programs.
No comments:
Post a Comment